01Audience
31.5Mpeople reached
Strategy that travels from insight to action
MAKE THE
SIGNAL
CLEAR.
01Story
02System
03Impact
Editorial leadership
Program communications
Audience intelligence
Program communications
Audience intelligence
AHMED GHANAM — CAIRO, EGYPT
I turn complex information into messages people can understand, trust, and act on.
Enter the field notes ↓02 / PROFILE
The person behind the signal
A calm mind
in a loud room.
10+ YEARS
ARABIC ↔ ENGLISH
ARABIC ↔ ENGLISH
A bilingual communications and editorial leader working across humanitarian communications, digital publishing, audience growth, stakeholder reporting, and newsroom leadership.
OPERATING PROFILE
FIELD BRIEF / AHMED GHANAMUPDATED 2026
AGclarity
under pressure
under pressure
01 Listen
02 Structure
03 Mobilize
“The message is only finished when it moves someone.”
02Response
10.4Mengagements
03Growth
1.5Mpageviews / month
04Capacity
100+journalists trained
03 / ARCHIVE
Selected professional record
The field
archive.
Editorial judgment, institutional discipline, and digital intelligence—developed across newsrooms and humanitarian communication.
CAREER LOG
AG / EXP2017—2026
Executive Editor
Al-Dustour Newspaper
Regional Communications Officer
ICRC
Executive Editor
Al-Dustour Newspaper
Managing Editor
Al-Dustour Newspaper
Editorial Assistant
Al-Dustour Newspaper
EDUCATION
MBA, Merit
The Open University
Communication, Very Good
Mansoura University
Classics
Mansoura University
LEARNING
NEVER STOPS
NEVER STOPS
SYSTEMS DESK
Communications
Institutional messaging
Arabic–English publishing
Stakeholder coordination
Digital intelligence
Analytics & reporting
Newsletter operations
Search performance
WordPressDrupalGA4Search ConsoleMailchimpHubSpotSharePointCanvaInDesignDatawrapperFlourish
04 / CASE FILES
Three signals, documented
Proof,
not promises.
Selected transformations where communication systems created measurable movement.
Download the full résumé ↓CASE 01Humanitarian communications
01
Al-Insani audience growth
A bilingual publishing and newsletter system built around governance, segmentation, accessibility, SEO, and stakeholder-ready reporting.
+16.7% views/session36% peak open rate~98% delivery
PRIMARY SIGNAL+23.9%views
CASE 02Editorial transformation
02
SEO as a newsroom system
Guidelines, dashboards, training, and feedback loops that made search performance part of daily editorial decision-making.
309K Discover clicks100+ trainedOne-month impact
PRIMARY SIGNAL1.5Mpageviews
CASE 03Audience development
03
Social audience turnaround
Research-led platform remediation, segmentation, content optimization, and distribution diversification.
10.4M engagements500K monthly visitsTelegram + AEO
PRIMARY SIGNAL31.5Mpeople reached
COMMUNICATIONSEDITORIAL LEADERSHIPDIGITAL OUTREACHAUDIENCE INTELLIGENCECOMMUNICATIONS
05 / OPEN CHANNEL
Transmission ready
YOUR NEXT
SIGNAL
STARTS HERE.
TO: COLLABORATORS, TEAMS & ORGANIZATIONS
[email protected]Bring the complex brief. We’ll find the clear story, build the system, and move it into the world.